Learning From Our Clients
By Robert Trotta
Early this summer, Bob Trotta and I were
talking about events that have shaped our
approach to problem-solving and business
management. The conversation came
around to how we learn from our clients
and how they influence us with information
on running and managing businesses.
You may recall that I have asked Bob’s
input for a number of previous articles
over the decades. Bob, who I have always
seen meticulously turned-out in suit and
tie, provided details on how executives
could fly incognito, and be literally
unrecognizable in plain sight.That was
back when we were producing an article
on executive protection after the 1993
WTC attack. Bob suggested that executives
traveling on commercial flights might not
want to dress as executives. Rather: wear
baseball caps, don’t shave for a day, don
worn-out team sweatshirts. Suddenly,
they would look like most of the crowd
boarding any flight…
When our most recent conversation turned
to learning from our clients ‘big time”,
Bob had the following to share with us….
—Erica |
|
Recently Smithsonian Magazine,
in its timeline feature,
noted that it was twenty
five years ago that IBM Corporation
commenced manufacturing personal
computers (PCs). No doubt we are all
aware of the dramatic changes the PC
made in how the world does business
and it is equally true for those of us in
the security industry.
As I look back over the last twenty
five years as a security practitioner I
often think about the role that IBM
PCs played in the development and
growth of my company not only as a
tool I used to conduct business, but
IBM as one of my clients.
In 1983, my company, T&M Security
Service (now T&M Protection
Resources) was contracted by IBM to
provide security services in several of
their NYC and Nassau county offices.
T&M was in it infancy, having been
founded in 1981. We were one of the
first guard companies to provide
clients with off-duty NYC police officers,
dressed in business attire (rather than
traditional guard uniforms) to handle
security assignments.
Having been the target of several
domestic terrorist attacks, IBM
management wanted an improved
approach to keeping employees,
facilities and proprietary information
safe. In addition they wanted to ensure
that personnel from their security
services vendor would be unobtrusive
and professional.
IBM hired a consulting firm to interview
several local security companies
and T&M was selected, probably
based on the type of officers we
provided and our reasonable cost.
While it was not the first time IBM
outsourced security, it was the first
time that they had hired “armed”
officers.
T&M personnel recruited for IBM
were all experienced police officers
and detectives, primarily from the
Bomb Squad and Emergency Services
Unit. They were among the first that
I recall as having ‘standard issue
uniform’ be blue blazers and grey
slacks with weapons carried discretely.
The officers blended into the work
environment in “civilian clothing”.
IBM management achieved its goal:
Providing a safer and more secure
workplace for the organization’s most
valuable assets: employees.
At the time I was still a detective in
NYPD and had little business experience.
As part of the contract, IBM
management gave me a small office
and telephone in one of their sales
offices at 2 Penn Plaza. While conducting
day-to-day operations from
this vantage point I observed how
IBM managers dealt with their own
clients, employees and vendors. I was
greatly impressed and eager to learn
their approach since it seemed so
effective. Over the next several years I
developed personal relationships with
several IBM security and sales managers
and many of those relationships
continue today.
Several characteristics demonstrated
by IBM’s excellent managers and
executives truly impressed me. They
literally helped me better operate my
company:
- IBM executives and managers had
the ability to communicate with
their staff in a very personal, yet still
business-like manner. Everyone was
on a first name basis.
- There appeared to be real dedication
and loyalty to IBM Corporation on the
part top management and it translated
directly to regular employees. During
this time John Akers was the Chairman
(and known as “John” to everyone,
including me on the one or two
occasions I met him). Akers was a
protégé of Tom Watson Jr. the son of
the founder and a past chairman.
IBM was the benchmark of a caring
employer. Its employees, around
350,000 world-wide (at the time)
received good pay and benefits.
Almost all were guaranteed a
position for life as long as met their
performance criteria.
- The manner of dress impressed me.
It seemed the blue business suit, white
button down shirt and rep tie was a
pseudo-uniform for managers…
Almost as if you got inoculated with
the dress code when you achieved a
management position. For me, as a
detective, I only had a few sport jackets,
and one brown suit. After several
months I went to Brooks Brothers and
bought one blue, one blue pinstripe
and one charcoal grey suit, a dozen or
so white button-down shirts and
enough regimental stripe ties to last a
lifetime or two.
I also started incorporating some of
the IBM-isms into running my company.
I made certain of two things: payday
was every week and it was never
missed. This might not sound like a
big deal, but in the early days of this
industry employees sometimes got“stiffed” by unscrupulous employers.
To prevent anyone from getting shorted,
I spend hours going over the payroll
and doing it manually. Scheduling
and billing were done in the same
meticulous way. Even though we
were IBM vendor for its PC operation,
I did not buy a PC until several years
later, when I started to hire office staff.
The second most important influence
IBM had on me was that it shaped
how I treated my employees. I realized
early on that police officers who
worked for me, were doing it for one
reason and one reason only: Extra
money. Yes, they liked the work. It
was “clean” and they got to meet very
different people than those they dealt
with on the job. But they were doing
the work to gain extra income for their
families. I knew that and respected
them for it. I made it a point to show
that I cared about their families. I
think this resonated with many of the
officers. On occasion, I would call
someone late at night and ask them to “help me out” on short notice by filling
in for someone who called out sick. I
can probably count the number of
refusals on one hand.
The relationship with IBM lasted from
1983 until just after the 9/11 attacks
on the World Trade Center. IBM itself
had gone through some major defining
changes. It seemed that the PC not
only revolutionized the business
world, it also opened the doors for
competition. Under IBM’s new management,
headed by Lou Gerstner,
IBM was directed to reduce costs and
nationalize vendor activity.
The 18 year relationship between the
computer giant and the boutique
security guard company came to an
end. Today, IBM continues to succeed
and meet challenges involved in 21st
Century global business. Fortunately,
for us on a much smaller scale, T&M
continues to grow as a full-service
regional security agency.
I look back on my association with
IBM Corporation with great fondness
and with pride. I was able to take
advantage of learning opportunities
that no business school could provide.
And I still have some of those rep ties.
Bob Trotta co-founded
T&M Security Service
Inc. in 1981, while
still a detective with
NYPD. His teams of
security professionals
have provided coverage
for the NYSE and are
known for specialized
services such as explosive
detection canines. Although Bob sold
his interest in T&M in 1999, he still
serves as an advisor and member of the
Board of Directors for T&M Protection
Resources, the company’s current configuration.
Bob was a delegate to the 1995
White House Conference on Small Business,
served on the Board of Governors for the
American Academy for Professional Law
Enforcement (AAPLE), and is a member
of ASIS International, NYC Chapter.
>> Return to This Issue's Table of Contents
|